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build on the excitement of the web
even if it means arriving at the royal court with nothing to show but a single celadon shard
science-based plan for looking and feeling their best as they age
it is a love story tinged with the heartache of missed opportunities
Hooked : How to Build Habit-Forming Products Alexander Laban Hinton build on the excitement ofWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly without depending on costly advertising or aggressive
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